VOGARD is a Swiss watch manufacturer newly founded in 2002 with the vision of crafting the most user-friendly world time watches on a mechanical basis. The brand name is made up of the name of the company founder and CEO Mike VOGT + AVANTGARD. In 2003 VOGARD caused a sensation at Baselworld when the first collection with the patented Timezoner mechanism was presented. The watch industry had never seen anything like it before, a world clock that can be set using the rotating bezel. So far, mechanical watches have been built with the clockwork as the starting point and the case as a separate protection unit. VOGARD has developed a new approach that connects the case and the movement as a unit, thereby enabling completely new functions. With this systems approach, VOGARD brought a new complication to the watch industry and inspired many other watch engineers to develop new watches with this approach.